Many people have seen the old tattered buildings that are renovated and have new life breathed into them by a real estate developer. Old factories turned into trendy apartment complexes, warehouses into restaurants and retail spaces made into upscale night clubs and entertainment venues. These dramatic face-lifts have become common in real estate development, allowing a city or district to pay homage to it’s history and keep important landmarks intact while providing vital modern day services. While this is a very popular form of real estate, it is merely a small part of real estate investing as a whole; and no one person knows this better than Judah Hertz.

Founded in 1979, The Hertz Investment Group began as a small real estate investing group local to the New York city area. Leading this modest but innovative investment group was founder Judah Hertz. His eye for hidden beauty and hidden profits in the real estate industry lead him to make some rather questionable purchases of older structures in the SoHo district of New York city. Questionable simply because SoHo, at the time, was a tad bit run down and perhaps not the most likely place that one might look to invest in the real estate market. However, with his eye for hidden potential, he was certain these old building and properties could become much more than merely visual blight, and he was correct. He immediately began moving to renovate these tired looking properties and before long these once undesirable properties became some of the most fashionable and highly sought after locations for people to live and work in New York City.

While real estate investing is certainly about the numbers and about making money, without a keen perception of potential profits that a property has, all the numbers and all the money in the world will not prevent financial disasters from taking place. That is why Judah Hertz is known for having that gift of knowing what is profitable, no matter what the property or building may look like at the present.

Judah Hertz made a name for himself during those formidable years as a small real estate investing group in New York City; however, those early successes did not end there. Using these early successes as a launching platform, The Hertz Investment Group has continued on to become one of the largest players in the national real estate investment industry. His knack for considering properties for their potential and profitability has lead many to consider him the undisputed guru of modern day real estate and has made his investment group one of the premier real estate investment firms in the nation.

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